The Make Money Spot: Articles Vs. Press Releases

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Articles Vs. Press Releases

Confusing the style and efficacy of internet marketing articles with on-line press releases is a dangerous mistake, as the two media work differently and with varying results. Comparing the two is akin to matching apples with pears. Both are good, but it can be said that essentially one is long term and the other short.

An on-line press release is written as a news story, intended to be taken up by the mainstream media for publication in a single issue of a particular newspaper for a clearly defined readership. By its nature, the press release is intended to have a short life expectancy, as it will publicize a new product, a one-day stock clearance sale or a coming weekend car rally in a paper that is tomorrows food scraps wrapping or cats toilet pan liner. Thats fine, as the ad does its job; and if, for example, it is announcing one-off supermarket discounts the shopper will in all probability cut out the ad as a coupon and take it with her shopping.

Many websites, however, archive or delete press releases after a short time, so the release affords no long-term benefit. If, of course, a press release is adopted and run by the media, it can be enormously beneficial to your business in the short term, but be aware of that limitation when planning your on-line marketing strategy. Ask yourself whether it fits your goals.

Articles, on the other hand, are marketing tools for distribution on the web, and there are some article distribution sites with firm policies on not handling press releases. The two are written in markedly different styles.Articles for article marketing are not written in a news format, but typically scripted to address an issue and to propose a solution. For this reason, articles distributed on the web can have an almost indefinite currency, as a well written article that gets added to a site can remain there pretty well for ever. Its relevance, effectiveness and its application simply never become obsolete.

On the issue of cost clearly an essential consideration press releases are not even an option. It can cost in the vicinity of $ 200 per release to distribute press releases, compared to zero expense for marketing articles; thats providing that you dont hire a professional to handle your marketing article distribution. That same cost factor applies to article and press release writing, unless you employ an outside agency. Bear in mind, however, that you will typically distribute fewer press releases than you will articles.

The distinction, therefore, between articles and press releases hinges largely on your marketing goal and what will give you the best return. Do not write off the press release without consideration; it is just the ticket if you are promoting a certain product, special discount offer, service or event. If you have a website that sells sports goods, you might want to issue a press release when you have in a new or long-awaited line of fishing rods.

The article, on the other hand, provides you with longer exposure and search engine optimization opportunitiesbut remember that link back to your website! That link will guarantee you a huge surge in visitors to your site, at which stage it is the old story youve sold the sizzle, now its time to sell the sausage. Good luck!

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